$200 billion industry: how sports betting became a legal business and what impact it has on sport

Just 10 years ago, sports betting was taboo in many countries. Today it is legalized in 38 US states, and the global sports betting market is valued at $200+ billion. DraftKings, FanDuel and Bet365 have become household names. Betting advertisements flooded stadiums and TV screens.
| Company | Country | Annual Revenue | Interesting Fact |
|---|---|---|---|
| Flutter (FanDuel, Paddy Power) | Ireland | £11.8 billion | The world's largest betting group. It also owns PokerStars. |
| Bet365 | UK | £3.4 billion | Denise Coates, the founder, is one of the richest women in the UK. Her salary: £270 million per year. |
| Entain (Ladbrokes, bwin) | UK | £4.3 billion | MGM Resorts' US partner. 50+ brands. |
| DraftKings | USA | $3.7 billion | Started as fantasy sports. Now a sports betting giant. Stock market value: $20+ billion. |
| Kindred Group (Unibet) | Malta | £1.3 billion | Operates in 100+ countries. Among the first to restrict advertising to problem gamblers. |
| PointsBet | Australia | AU$300 million | Australian "spread betting" specialist. Expansion into the US market. |
Leagues receive millions from betting sponsorship. Premier League clubs receive £100+ million per season from gambling sponsors. This helps smaller clubs survive.
UK Gambling Commission: 430,000 problem gamblers, 1.8 million in the at-risk group. Each year, ~400 suicides related to gambling debts.
The more money in betting, the more incentives to manipulate results. Lower leagues, tennis, cricket — the most affected.
Some countries (Italy, Spain) have banned betting advertising in sport. From 2026, the Premier League will ban betting sponsors on shirts.
Sports betting can be entertainment, but it is important to know the limits. Here are the golden rules of responsible betting:
Betting should be fun. When it stops being fun — it is time to stop.
Whatever your sport or area of interest, proper nutrition and supplements help you achieve more. Choose the ones that suit you best: