🇺🇸 About NOW Foods
NOW Foods is a US natural products giant founded in 1968. Although they are not exclusively a sports nutrition brand, their sports line (NOW Sports) is one of the most popular among athletes who value natural, simple products. It is a family-owned company from Illinois.
NOW Foods is one of the largest independent natural products manufacturers in the US!
🌿 Sports Line Products
| Product | Category | What's Special? |
|---|---|---|
| Whey Protein Isolate | Whey Isolate | 25g protein, no artificial sweeteners, GMP certified |
| Creatine Monohydrate | Creatine | 100% pure, Creapure® or equivalent |
| BCAA 2:1:1 | BCAA | Classic ratio, no additives |
| L-Carnitine | L-Carnitine | Liquid carnitine, 1000mg per serving |
| ZMA | Minerals for sports | Zinc, magnesium, B6 — for recovery and sleep |
✅ Naturalness and Quality
NOW Foods stands out for its naturalness — they do not use artificial sweeteners, colorings, or preservatives in their sports line. Their factory is GMP certified, and many products are tested in independent laboratories. It is a mid-range brand with above-average quality standards.
NOW Foods has no shareholders — it is a family-owned company that can prioritize quality over profit!
⚖️ Pros and Cons
✅ Pros
- Natural ingredients
- Good price
- Wide availability (iHerb)
- GMP-certified factory
- Long-standing reputation (50+ years)
❌ Cons
- Not exclusively a sports brand
- Smaller sports assortment
- Taste not for everyone
- Not All Products Are Informed-Sport
💸 Prices
NOW Foods is in the mid-to-lower price category. Whey Isolate 1kg costs about 30-40€, which is a very good price for an isolate. There are frequent promotions and discounts on iHerb. It is one of the best value-for-money options in the natural supplements segment.
| Product | Price (€) | Where to Buy |
|---|---|---|
| Whey Isolate 1kg | 30-40€ | iHerb, Amazon |
| Creatine 500g | 12-18€ | iHerb, Amazon |
| ZMA 90 caps. | 10-15€ | iHerb, Amazon |
❓ FAQ
❓ Is NOW Foods Suitable for Athletes?
Yes, their sports line is specifically designed for athletes. It is not the strongest, but one of the most reliable brands.
❓ Where Is the Cheapest Place to Buy NOW Foods?
iHerb — usually the best price and delivery to Lithuania.
❓ Is NOW Whey Isolate Good?
Yes, it is a good isolate at an affordable price. It is not the best on the market, but the price-to-quality ratio is excellent.
❓ How Is NOW Different from Solgar?
Both are natural supplement manufacturers. Solgar focuses more on vitamins, while NOW focuses on a broader assortment.